20 February 2014 by Alex Stewart
With British holidaymakers continuing to demand great value along with exceptional experiences, the news that the pound continues to strengthen against other currencies on the back of Britain's economic recovery comes as welcome news.
People travelling abroad can make their holiday cash go further by choosing a destination where the pound is especially strong, meaning that they will have more money to spend when they arrive in their destination.
Over the last 12 months the pound has improved to be 42 per cent stronger against the Argentine peso, on the back of the high inflation in this country that has caused a currency crash. Neighbouring Brazil, which is set to see an influx of visitors for the football World Cup is also good value, as sluggish economic growth here has seen the pound surge to be 27 per cent stronger.
Perennial favourites for UK travellers such as Australia, India and South Africa are also good value, with the Australian dollar declining, Indian hoteliers slashing room rates and the rand down due to uncertainty post-Mandela; all these destinations are in fact now the best value they've been for many years.
Closer to home, the pound has strengthened year-on-year against 12 leading European currencies including the euro, Swedish kroner and Croatian kuna. Turkey in particular represents a great choice for a spring or early summer break as there are currently 26 per cent more lira to the pound compared to February 2013 - the rate has improved by three per cent alone since the start of this year.