Sweden tailor-made holidays
Modern, sophisticated Sweden is a far cry from the days of bloodthirsty Vikings. And, while stereotypes abound, there’s much more to this forward-thinking country than images of Volvos, ABBA and Ikea might lead you to believe. From its lively cities and world-leading design scene to its Lapland innovations - ICEHOTEL and Treehotel among them – this is a country at the top of its game.
As one of Europe’s last remaining wildernesses, Swedish Lapland is a frontier region of jagged peaks, frozen meadows and evergreen forests. It’s a magical land of snow and sparkling ice, where you can speed through powder-covered pine forests on a sleigh pulled by reindeer, see dancing displays of the Northern Lights, ride snowmobiles across the the Gulf of Bothnia, try your hand at cross-country skiing, camp under the stars in a traditional lavvu, sleep in a tree and spend a night in a hotel made entirely from ice.
Elsewhere, in Sweden’s charming capital, Stockholm, you’ll find the attractive old town, Gamla Stan, some of Scandinavia’s best museums and a restaurant scene that competes with the finest in Europe. The warm summer months promise outdoor pursuits amid the 30,000 islands and islets of the Stockholm Archipelago while in Gothenburg, Sweden’s second city, 25 theatres, an acclaimed opera house, a world-leading art museum, a concert hall and Europe’s biggest botanical garden are among a swathe of attractions.
Away from the cities there’s much to explore. Halland – a narrow province south of Gothenburg – is lined with sandy beaches and verdant pine forests, while the picturesque Göta Canal provides leisurely summertime cruises through Sweden’s rural heartland. Explore Malmö and Ystad in the scenic south, or head east to medieval Visby on the beautiful island of Gotland, whose fairy-tale cottages and winding cobbled streets are complemented by exceptional food and stunning views of the Baltic Sea.
At a glanceSee Sweden travel guide
Special offers in Sweden
Exclusive fly cruise offer with $300 on board credit
Book by: 31 May 2018
Uncover the mysteries of northern Europe in all-inclusive luxury, washing down Russia’s secrets and Scandinavia’s charm with open cocktail bars.
Top itineraries in Sweden
With its mesmerising sculptures and thrilling excursions, a stay at Sweden's original ICEHOTEL is a truly unique experience. This classic short break includes a night in an Ice Room with two nights in warm accommodation.
Stay at two of Scandinavia's quirkiest and most celebrated hotels – Treehotel and ICEHOTEL – during this memorable five-night winter break in Swedish Lapland.
Take in the spectacular summer beauty of Swedish Lapland under the glow of the Midnight Sun, staying in island farmhouses, the iconic Treehotel and the innovative ICEHOTEL 365. It's all joined by impossibly scenic country drives and the chance to taste your way through the seasonal delicacies.
What our clients say about our Sweden holidays
Very pleased with the service from start to finish. When I had a query a week before departure date, although my designated contact was away their work was automatically being handled by another member of staff and my query was picked up and dealt with quickly and efficiently.
The variety and standard of the accommodations was perfect. All four hotels, their locations and personnel were all quite different. It enhanced our overall experience.
Helpful and prompt service that delivered exactly what we wanted.
Kevin Charles K
Top places to stay in Sweden
Stockholm’s largest hotel, Clarion Sign is situated in the heart of the city. Combining Scandinavian design and architecture, the hotel is within touching distance of Stockholm’s best shopping, dining and entertainment
Winner of Sweden’s White Guide “Star Hotel Award” 2014, Villa Sjötorp is a charming turn of the century conversion by the sea. With an excellent restaurant and an idyllic setting, enjoy a step back to a time more civilised.
A ‘home from home’ feel in a quiet location just around the corner from the busy city centre, in the southernmost province of Sweden.
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Scandinavia & Beyond
Where to go in Sweden
Swedish Lapland, partially segmented by the Arctic Circle, welcomes you with a mix of local Sámi culture and beautiful landscapes. The UNESCO listed Laponia area is northern Sweden's cultural heartland. Visit the traditional Jokkmokk Winter Market or explore the area's Sámi villages, where in the w…
Stockholm's geographical location, at the point where Lake Malaren flows into the Baltic Sea, makes it a capital city with a difference.
Southern Sweden could not represent more of a contrast to the cold north of the country if it tried. With rolling farmland and endless sandy beaches, this region is far removed from the stereotypical Arctic image synonymous with Scandinavia.
When to go to Sweden
"There is no bad weather, only bad clothing."Swedish proverb For the most part Sweden has a cool, temperate climate. South of the country from Stockholm and the Great Lakes is warmer. Summers are generally sunny, with average temperatures of 20°C in the south and around 17°C in the north, although hot spells with temperatures reaching 30°C or above is not unusual. With Norway's mountains acting as a break, annual rainfall is moderate, though August can be wet. The west coast is warmer than the east, due to the warming Gulf Stream. The harsh Lapland winter runs from October to April, when temperatures can drop as low as -50°C. Heavy …
Swedish Lapland enjoys some of the brightest and longest Midnight Sun seasons on Earth, thanks to its northerly position. And the locals know how to celebrate, with festivals, outdoors activities, and plenty of flower crowns.
Our top picks for seeing the Northern Lights throughout Scandinavia this winter, just in time to book your winter holidays.
Few other forms of travel offer the same freedom as that of a motorhome. Convenience, flexibility, the option to where you like, when you like, the freedom of the open road - all these things are what make a Scandinavian holiday by motorhome such an appealing option.
Where are the best places to see the Northern Lights? We pick out the best Northern Lights holiday destinations across northern Scandinavia, Iceland and Greenland.
Meet our Sweden experts
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