5 November 2012 by Luke McCormick
Hobbits, Dwarves and Wizards will take flight as Air New Zealand launches its latest on board safety video, 'An Unexpected Briefing', today.
The safety video is inspired by the upcoming fantasy adventure The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), which is the first in a trilogy of films from director and Kiwi Sir Peter Jackson.
The video has been created in conjunction with the Academy Award-winning Weta Workshop (The Lord of the Rings films) and features appearances from Jackson, as well as the unforgettable character, Gollum, and descendants of J.R.R Tolkien, author of the timeless masterpiece The Hobbit on which the trilogy is based.
Air New Zealand General Manager Marketing and Communications Mike Tod says 'An Unexpected Briefing' is a further reflection of the world class creative talents of New Zealanders.
"This latest safety video inspired by The Hobbit: An Unexpected Journey is another example of how New Zealand is a hotbed for creative talent. Our partners at Weta Workshop and Weta Digital, which brought Gollum to life inside the aircraft, have helped us demonstrate again that if you want to engage with audiences in a unique way, our nation has immense creative capability," Mr Tod says.
"Sir Peter Jackson and the team at Warner Bros. Pictures in the United States were fantastically supportive during production of the video. To have Gollum step off the movie screen for the first time and into an Air New Zealand aircraft is incredibly special and Sir Peter Jackson delivers a superb cameo. He should come out from behind the camera more often!"
Two great grandsons of The Hobbit author J.R.R Tolkien, Mike and Royd Tolkien, also make a cameo appearance in the safety video.
Royd Tolkien, who features in the video with prosthetic hairy Hobbit feet, says the opportunity to be part of Air New Zealand's association with The Hobbit movies was too good to miss. "They've done a great job of capturing the essence of The Hobbit films and it was a privilege to be invited to participate."