Upolu, the smaller of Samoa's two largest islands, is where three-quarters of the country's 200,000 population live and where you'll find the small capital Apia and the international airport.
It's here that most visitors get their first taste of Samoan life, fa'a Samoa, which remains firmly rooted in the country's ancestral customs.
Samoa is also a strongly Christian country and on Sundays you'll see families filing out of their traditional fale (houses) and into their local church in all their weekend finery.
This mix of rich tradition, set against a magnificent backdrop makes Samoa a fascinating destination, and one that visitors are welcomed to with open arms - its people are considered to be the friendliest in the South Pacific.
Top places to stay in Upolu
Where to go in Upolu
Meet our Upolu experts
Speak to a tailor-made specialist on 020 7590 0614Meet the team