Set among the gentle slopes that lead up towards the central mountains, Ubud is the heartland of Balinese culture.
Continue east from Candidasa and you'll discover some of Bali's best-kept secrets.
The relaxed resort town of Candidasa lies to the east of Amuk Bay, a pleasant and peaceful spot.
Sanur is a more attractive and upmarket alternative to the busy town of Kuta.
The Bukit Peninsula hangs from the base of the main island of Bali like a treasured earring, dangling on by the thinnest strip of land.
Nusa Dua is a pristine enclave and more established as a hotspot than Jimbaran Bay; its beauty helped put Bali on the tourist trail.
If it's fresh fish you're after then Jimbaran Bay could well be the perfect spot.
Seminyak may only be just up the coast from Kuta and Legian (the other two resort areas in south-west Bali) but the atmosphere here is a far cry from the cheap hotels, bawdy nightlife and persistent hawkers that tarnish its southern neighbours.