We are open today until 4:30 pm. Call 020 7590 0610

Red Centre promotion efforts get underway

Article content

14 October 2009

A new marketing campaign has been launched by tourist officials in Australia's Northern Territory.

Running until the end of next month, the initiative will see Tourism NT promote the country's Red Centre across the world by partnering with National Geographic and the Discovery Channel.

Britons could be persuaded to book tailor-made travel to the area, as programmes highlighting the Red Centre will be aired in the UK by National Geographic.

Hints and tips are also included in a guide produced for the UK market, which is available to download through the internet, while eco-friendly holiday options are being promoted.

It comes after a new viewing platform was unveiled at Uluru, one of the Red Centre's most famous landmarks.

More than 300,000 people visit the iconic rock each year and environment minister Peter Garrett opened the area alongside Aboriginal leaders - the traditional owners of the site at Uluru-Kata Tjuta National Park.


Why book with Wexas Travel?

At Wexas, we specialise in bespoke travel experiences. Our itineraries are just samples of what we can arrange, and can be changed depending on your precise needs, finances and ideas by our experienced destination specialists.

Contact one of our consultants on 020 7590 0610 to discuss how we can tailor your holiday.

Learn why Wexas is the leader in creating luxury holidays. What is tailor-made travel?

Expert advice & support

Visit us in our London office

Let our travel specialists curate the perfect holiday:

  • Inspirational ideas based on experience
  • Established for over 45 years
  • Tailor a holiday to your precise requirements
  • Personalised quotes and documentation
  • In-depth Wexas travel guides

Every step of the way

Every step of the way

Our services are with you from start to finish:

  • Dedicated personal consultants
  • Wexas Travel App
  • Free airport lounges on qualifying bookings
  • Care and guidance pre, post and during holiday
  • Full financial security: ABTA & ATOL protected