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Red Centre promotion efforts get underway

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14 October 2009

A new marketing campaign has been launched by tourist officials in Australia's Northern Territory.

Running until the end of next month, the initiative will see Tourism NT promote the country's Red Centre across the world by partnering with National Geographic and the Discovery Channel.

Britons could be persuaded to book tailor-made travel to the area, as programmes highlighting the Red Centre will be aired in the UK by National Geographic.

Hints and tips are also included in a guide produced for the UK market, which is available to download through the internet, while eco-friendly holiday options are being promoted.

It comes after a new viewing platform was unveiled at Uluru, one of the Red Centre's most famous landmarks.

More than 300,000 people visit the iconic rock each year and environment minister Peter Garrett opened the area alongside Aboriginal leaders - the traditional owners of the site at Uluru-Kata Tjuta National Park.


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