24 September 2013 by Alex Stewart
P&O Cruises have announced that they will name their new, £500 million cruise ship Britannia, making it the third ship called Britannia connected to the company, the two previous vessels entering service in 1835 and 1887 respectively.
CEO David Dingle said, 'Britannia is a most fitting name for the newest addition to P&O Cruises, which, with its long and famous heritage, remains Britain's favourite cruise line.'
'Today's Britain is a place of increasing style and sophistication, optimism and excitement. Britannia will reflect that feeling and will mark a new era of growth and success for the cruise industry.'
The ship, which will carry 3,600 passengers, is scheduled to enter service in spring 2015. At 141,000 tons, she will be 25,000 tons larger than P&O'S previous newest ship and will increase the company's capacity by almost a quarter.
Designed by Richmond International, Britannia has been created with the express aim of resonating with existing customers and attracting newcomers to P&O Cruises.
Combining the classic features of older ships such as Oriana and Aurora and the choice and variety of Azura and Ventura, she will also be kitted out with the latest technology and entertainment. Dining options will also reflect the rise of British cooking. Following travel trends Britannia will also have more single cabins than any other cruise ship, many with balconies.
At the same time, the ship is designed to be the company's greenest; a new hull design should reduce fuel consumption by up to 20%, providing greater environmental efficiency.