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easyJet to introduce allocated seating

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5 September 2012 by Luke McCormick

Budget carrier easyJet is to introduce allocated seating on all flights from November this year following a successful trial.

The airline has been trailing allocated seating on about 5% of its network since April, with more than 800,000 passengers using the system on 6,000 flights.

The move to introduce the program across the entire network comes from research that shows more than 70% of the trial passengers thought allocated seating was an improvement on easyJet's current system, with more than 60% saying they would be more likely to fly with easyJet in the future in response to the change.

The airline confirmed the current boarding process can be a ‘source of stress for some passengers and in some cases puts people off flying with easyJet altogether', adding that trails showed the system did not affect punctuality or add costs.

Carolyn McCall, chief executive, said: ‘On trial flights the majority of passengers were simply allocated seats when they checked in. Some passengers chose particular seats with best-selling seats usually those near the front, for those who wish to get off the aircraft quickly at their destinations, and exit row seats with their extra legroom.'

There will three different bands of pricing to select the best seats, although those passengers who do not wish to pay will be allocated one free of charge.

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