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Creating ephemeral art

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19 February 2013 by Luke McCormick

Each year, artists from around the world gather in Jukkasjärvi, 200 km north of the Arctic Circle, for the art project that has become known as ICEHOTEL and the worlds’ first and largest hotel made of ice and snow. Every winter sees a brand new design with a mix of first-time and returning artists, all hand-picked by the Art & Design Group at ICEHOTEL.

This winter’s construction was documented by PinPin Studio on behalf of ICEHOTEL, and the result is 21 short video-clips capturing the artists’ intense weeks of sculpting their rooms, meeting new people, encountering the cold winter climate and the extreme experience of creating art with ice and snow – 200 km north of the Arctic Circle.

The video-clips are available online and offer an opportunity for ICEHOTEL and its artists to share their ideas with people in all corners of the world. ICEHOTEL no. 23 has 65 rooms in total, with 15 art suites, 1 luxury suite, a reception, an ice bar, a main hall, a church and an exhibition hall all being designed and sculpted by guest artists from various countries and fields of work.

Guests meet the makers of their rooms

Not many hotels can offer guests the opportunity to get to know the designer of the room they are staying in, or the hotel bar in which they sipping a cocktail. Now, ICEHOTEL offers guests and fans online the opportunity to meet the makers of the hotel online to hear in their own words the ideas behind their designs and the challenges and inspirations of creating an art installation that will only exist for a few months and then disappear forever. The video-clips are available online so are accessible from any part of the world and can be enjoyed even if you are not at the hotel itself.

Guests at ICEHOTEL can watch the video messages from the makers of the room they are staying in directly in their smart phones. This year sees the premiere of QR codes engraved in Torne river ice blocks (the same that are used to build the hotel), located at the entrance of each room in the hotel and by downloading an application, guests with smart phones can access the video material instantly via the hotel’s WiFi.

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