26 September 2012 by Luke McCormick
British Airways is to trial a new service this month, giving select passengers to option to be checked-in automatically.
The initiative is part of a £5 billion investment the airline claims will ‘change the future of airline check-in as we know it today'.
The trial will involve selected flights from France, with invited passengers given the option to be checked in automatically 24 hours before their flight, assigned a seat and sent a boarding pass electronically.
It is expected the trial will be extended to larger group of travellers in the spring, with the aim of making the service an option for all passengers by the end of 2013 if the trial is a success.
BA brands and customer experience managing director Frank van der Post said: "We're known for our innovation at British Airways and I'm excited that we are continuing that tradition by trialling a revolutionary service that will make check-in even quicker and easier for our customers."
"We're aiming to give them one less thing to think about by giving them the choice to be checked in automatically and sent their boarding pass electronically.
"Then they just need to drop off any bags and make their way to the plane."