15 October 2009
BRITISH AIRWAYS has introduced a new seat reservation system, allowing customers previously unable to select a seat before check-in to pay to do so as soon as they book their flight. On an economy class flight within Europe, the fee is £10 per person per flight. Picking your seat on a longhaul economy flight carries a charge of £20. It’s also £20 to reserve a seat on a shorthaul business class flight, while those on a longhaul Business Class flight face a levy of £60, unless they have paid for a fully flexible ticket.
The policy is intended to allow customers greater choice across all BA flights and cabin classes and will not affect those previously able to pre-book seats for free - higher tier executive card holders and those with premium fully flexible tickets, for example. A BA spokeswoman said: “British Airways is launching the new service to give customers more control over their seating options. This is an added service we have not previously offered ... This benefits the customer and generates revenue for British Airways”.