13 May 2010
Ultratravel is The Daily Telegraph’s luxury-focused quarterly magazine with a circulation of over 700,000. This recognises the growth in luxury product and destination experiences that Australia offers.
Tourism Australia continues to position Australia as a luxury destination by highlighting the amazing wildlife and experiences to be enjoyed in supreme comfort and style, as well as the range of relaxed high-end accommodation available.
The award highlighted Australia’s ’superb climate, glorious beaches, fine food and New World wines’ - evidence that Australia continues to deliver on expectations of high yield travellers.