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Tourism Australia reveals leisure plans

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29 January 2010

Holidays in Australia are receiving a boost as local professionals in the industry look to attract more people to the country.

Efforts across both business and leisure travel are due to last beyond the end of 2010, Tourism Australia has announced.

Flights to allow 7,000 more tourists to land in Australia from nearby Japan and Greater China are also on the agenda.

New managing director of the agency, Andrew McEvoy, says: "Last year, Australia was one of the best performers in the international tourism market."

"Over the coming months Tourism Australia looks forward to delivering around 62 separate additional tourism marketing projects," he adds.

These are to be carried out in partnership with 20 tourism organisations across 13 different consumer markets.

However, for many people, Australia's natural beauty may still be the biggest draw to a holiday in the region.

Lonely Planet's recently published Australia Travel Guide noted the dramatic terrain created through a history of floods, droughts and extreme climates.

Posted by Dave TrimbleADNFCR-2704-ID-19586248-ADNFCR

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