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Themed cruise ships 'are the future'

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4 December 2009

People who are yet to travel by cruise ship are likely to be targeted through specialised themed holidays, it has been claimed.

Chairman of the World Travel Market, Fiona Jeffery, said that four out of five people in the UK have not taken a voyage on a cruise liner before and the industry is specifically looking to draw in this crowd.

She remarked: "This focus on attracting more passengers to the sector will lead to continued innovation and a number of new niche cruises launched."

According to Ms Jeffery, many operators are already taking advantage of this by offering specific tailor-made cruise ship journeys for those interested in golf, dance, art, food or health.

There could even be a rise in the number of people taking part in a naturist cruise, she added, as this is becoming particularly popular in America.

Delegates at the World Travel Market, which is a global four-day business-to-business event for the industry, were recently told that niche cruising is likely to be a high-growth market for 2010.

Posted by Andy AdieADNFCR-2704-ID-19495645-ADNFCR

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