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'Strong potential' for kiwi tourism

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3 November 2009

New Zealand's tourism sector has strong potential for growth in the future, it has been asserted.

Ed Sims of Air New Zealand made his comments following news that the country's government is to allocate additional funding to the industry, allowing it to enhance its market share and increase numbers.

He stated that a successful joint venture between Tourism New Zealand and Air New Zealand that was launched in Australia proved that using "contestable funds" can help to enhance return on investment for the country.

"There is good potential for the industry and the government should be congratulated for the funding boost, which demonstrates its confidence in securing ongoing growth from New Zealand's highest export earning industry," Mr Sims concluded.

His remarks follow the publication of figures from Statistics New Zealand, which show that in September, the country enjoyed the largest monthly rise in visitor numbers since April 2006.
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