4 May 2010
Queensland Tourism Minister, Peter Lawlor, said the project was aimed at encouraging visitors to view Agnes Waters, Seventeen Seventy and eventually Queensland as a sustainable tourism destination.
Mr Lawlor said: "Already this program has successfully been run in Airlie Beach, North Stradbroke Island, Winton, Magnetic Island and Pioneer Valley/Cape Hillsborough, so it’s exciting to start delivering it to a new Queensland region.
"When people think of holidaying in Queensland, we want them to feel assured it will be a ’guilt-free’ experience as far as climate change, carbon footprints or environmental impact are concerned."
Mr Lawlor said the Agnes Water/Seventeen Seventy region was chosen as the next pilot location for a number of reasons including the fact it already positions itself as a ‘green’ destination and environmental awareness is a proud focus of the region.
"Tourism Queensland has received great support for this project from the local industry, including Gladstone Regional Council, Gladstone Area Promotion and Development Ltd and Discovery Coast Tourism Corporation and will work with regional operators to transform the region into a domestically and internationally-recognised sustainable tourism site," he said.
"Through this project, Tourism Queensland will assist tourism operators to adopt best-practice sustainable tourism operations, helping to transform Queensland regions into sustainable destinations and communities and also helping save businesses significant running costs."
Tourism Queensland CEO, Anthony Hayes, said the Sustainable Regions Project worked at a grass-roots level, encouraging action from the ground up.
"This pilot program has been an exemplary exercise in collaboration, innovation and a passion for change by all concerned," Mr Hayes said.
"Tourism Queensland will continue to investigate ways this initiative can be rolled out across the state to make Queensland a truly sustainable tourism destination."