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Luxury hotels 'aiming to improve'

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16 October 2009

Those choosing luxury travel options are likely to benefit from improvements as hoteliers compete for business, it has been suggested.

Johanna Fragano, president of the European Hotel Managers Association, explained that the current economic climate means establishments are having to try harder.

The result of this is that travellers will see higher standards of service as well as quality, he stated, which may be welcomed by those planning tailor-made holidays in South America and elsewhere.

According to Ms Fragano, luxury hotels are "aiming to explore and implement every new technological and artistic innovation in order to surprise and attract" affluent clients.

This is because such tourists are "still looking towards new levels of comfort and enjoyment", she said.

It comes after a PricewaterhouseCoopers survey of luxury club members revealed that just 18 per cent would cut back on their main holiday due to the recession, with respondents more likely to forgo items such as televisions and computers.
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