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Disney targets 'biggest cruise market'

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30 October 2009

Efforts are being made to raise awareness of Disney Cruise Line among consumers in the UK.

Chief executive of the firm Tom Wolber was quoted by Travel Trade Gazette as noting that it has not been marketed in the country before.

This was because the company had just two ships, but it is set to launch a third - Disney Dream, which will be based in Europe.

A promotional campaign will begin early next year, ahead of four 12-night Baltic sailings from Dover.

Commenting on the predicted high demand from Britons, Mr Wolber remarked: "We have to start somewhere in Europe and the UK market has a strong affinity with Disney and Florida and it is the biggest cruise market in Europe."

Disney Dream embarks on its first sailing on 26 January 2011 and will feature virtual portholes for inside staterooms - with cameras on the exterior of the ship providing a real-time outside view.
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