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Cruise ships 'will use social media more'

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15 December 2009

Cruise ships are going to utilise more online facilities to encourage guests to take this kind of vacation.

This is the opinion of Jo Rzymowska, vice-president and general manager for UK and Ireland for Royal Caribbean Cruises, who stated that social media is one area in which operators are going to expand.

"We are fooling ourselves if we don't take that seriously. Consumers are in control more and more and [online services] is where it is at," she remarked.

According to Ms Rzymowska, individuals are continuously looking for improved consultations and advice, which means companies will need to upgrade their web capabilities to keep pace with change.

Virtual tours of some of the world's largest cruise ships are "going to happen" and developments are occurring regularly, she added.

Travellers were advised that Oasis of the Seas may even offer such a service in the future, with the Royal Caribbean's biggest ship having been officially named last month.

Posted by Andy AdieADNFCR-2704-ID-19513010-ADNFCR

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