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Cruise ship receives new name

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3 December 2009

Tahitian Princess has been renamed Ocean Princess, with interested parties being invited to become a godparent to the cruise ship online.

Princess Cruises is launching the innovative new system to raise money for the New England Aquarium, a marine conservation organisation.

Each person who registers via the internet triggers a $1 (60p) donation from the cruise operator to the New England Aquarium, up to a maximum of $25,000.

Dubbed a "virtual christening" by Princess Cruises, the process is a fresh way of approaching a traditional maritime custom, said the company's executive vice-president Jan Swartz.

He stated: "In this digital age, we wanted to design a way that all our fans worldwide could be part of the celebration."

Ocean Princess departed on its first voyage with its new name yesterday (2 December) on a south-east Asia cruise, with the virtual christening offer available throughout the 16-day trip until 18 December.

Last month, Princess Cruises provided enthusiasts the chance to see how Tahitian Princess was transformed into Ocean Princess via an online journal tracking the project's progress.

Posted by Tom TrimbleADNFCR-2704-ID-19493191-ADNFCR


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