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Cruise ship firm launches charity drive

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26 March 2010

Holidaymakers who fancy themselves as philanthropists should consider taking a trip with Carnival Cruises this month.

The cruise ship operator is launching a charity scheme across its entire 22-vessel fleet and aims to raise $3 million (£2.01 million) for St Jude Children's Research Hospital for the development of treatments for children with cancer.

Entitled Care to Play, the initiative will start on 28 March, with guests invited to take part in a range of activities to encourage donations.

Chief executive officer of the company, Gerry Cahill, said the medical institution is making "groundbreaking efforts" in the fight against paediatric forms of the disease.

"Carnival Cruise Lines is pleased to launch the Care to Play initiative which provides our guests with a number of wonderful and memorable ways to help some very special children," he remarked.

The firm was just one of a number of operators that jointly launched the Cruise Navigator online device recently, which asks potential cruise ship travellers experiential questions in an effort to design the perfect holiday for them.

Posted by Dave Trimble

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