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Australia campaign

Article content

19 May 2010

Countless Australians have proven their enthusiasm for promoting their country by uploading nearly 30,000 stories and images to a specially created website - www.nothinglikeaustralia.com.

The 28-day promotion has now created an incredible resource for visitors looking to plan and experience authentic experiences while on holiday Down Under.

Tourism Australia Managing Director, Andrew McEvoy, said the support shown by Australians for the promotion had exceeded expectations.

"We went into this knowing how passionate Australians are about our country and the level of support they have given to the promotion has been incredible," he said.

"Our initial expectations based on previous national promotions was around 10,000 to 15,000 entries but those expectations were exceeded with 30,000 images and stories telling the world why There’s nothing like Australia for a holiday."

The entries from the promotion will now be used to create an interactive map of Australia. The online map, is at the heart of the second phase of the campaign, and will create a holiday planning resource searchable by experience type, location, and around a 1,000 keywords.

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