13 April 2010
Australian government ministers today announced Western Australia’s Kimberley region will be included in Tourism Australia’s National Landscapes Program.
The Kimberley is the state’s first region to be included in the programme which highlights iconic destinations across Australia and means the region will feature prominently in future international tourism marketing.
With the support of Tourism Australia and Parks Australia, a local steering committee will now bring together tourism and government stakeholders to identify commercial opportunities, environmental management priorities, infrastructure gaps and marketing plans.
Australian Environment Protection Minister Peter Garrett said the programme aims to promote Australian Landscapes which will be major drawcards for international visitors because of their natural and cultural values.
"The Kimberley region now joins destinations such as Australia’s Red Centre, Kakadu and the Australian Alps as part of a program which sees tourism and conservation working in partnership to promote some of the extraordinary natural landscapes that make our country both so unique and such an international tourism drawcard," he said.
Australian Minister for Tourism Martin Ferguson added it also aims to help regional tourism operators develop quality tourism products and services that capitalise on these values, celebrating the environmental significance and importance of the unique landscapes that are part of the programme.
’’The Kimberley’s rich Indigenous history and culture, pearling and mining history, ancient gorges, spectacular waterfalls, rugged wilderness and remote beaches make it an obvious choice for the National Landscapes Program.
"The National Landscapes Program offers great opportunities for Indigenous training, employment and business development in both tourism and conservation," he said.