1 March 2012 by Luke McCormick
Virgin Atlantic is to launch a new route from London Heathrow to Vancouver as the Canadian city celebrates its 125th birthday this year.
The new service will start on 24 May and will operate four times a week on Tuesdays, Thursdays, Saturdays and Sundays.
The service, which is Virgin Atlantic's 34th worldwide route, will initially run throughout the summer until 27 October and will see 40,000 customers travelling between London and Vancouver.
In addition to the new service to Vancouver, Virgin Atlantic also announced the launch of a second service to San Francisco, which will operate three times a week.
The new services will complement the airline's current North American network of nine routes to New York City, Boston, Washington, Miami, Chicago, Orlando, San Francisco, Los Angeles and Las Vegas.
Amanda Wills, Managing Director of Virgin Holidays, said: "This is fantastic news for our customers. Vancouver and British Columbia has been a growing destination for us over the last three years [and] we're looking forward to taking Rockstar Service to the Rockies."
Edmond Rose, Director of Commercial and Revenue Planning said: "We've had lots of customers asking us to fly to Vancouver over the years, so we're delighted to launch this new route in response to customer demand. Vancouver is such a cosmopolitan city, full of culture, shopping and restaurants, but it also offers stunning beaches and a range of outdoor adventure options on its doorstep."