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New Zealand tourism 'increasing'

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19 March 2010

New Zealand is attracting larger numbers of visitors now that the global economic downturn is beginning to ease, new figures have suggested.

Official statistics for February showed that while Australia is still the country's largest market, many long-haul travellers are also making the trip.

According to the data, there was a 4.4 per cent rise in international individuals taking a journey to the nation last month.

Chief executive of Tourism New Zealand, Kevin Bowler, said while advertising efforts are continuing to attract Australians, more needs to be done to draw in people from the US and the UK.

He cited China as another market New Zealand is hoping to tap into, adding: "Planning is underway around how we can improve both visitor arrivals out of China and the quality of the experience Chinese visitors enjoy."

In December, the organisation commented New Zealand had an award-winning 2009, with accolades received from industry specialist Condé Nast Traveler, among others.

Posted by Dave TrimbleADNFCR-2704-ID-19678813-ADNFCR


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