A member of the Small Luxury Hotels of the World, this is Via Reggio’s finest hotel
Self-drive | Summer
The Principe di Piemonte overlooks Viareggio’s famed beachfront esplanade whose fading Art Nouveau charm recalls its early-20th-century heyday. It’s best taken in on an evening’s stroll or by making use of the hotel’s complimentary bicycles. The hotel is also found towards the quieter end, offering direct access to the town’s stylish bars, restaurants and high fashion shops while enjoying a more secluded setting. It’s a relaxing location best experienced in the accompanying beach club where deck chairs and a host of amenities make the most of the Tuscan sunshine and white sands.
Founded in the early twenties, the hotel’s eponymous grandeur has attracted aristocrats, intellectuals and artists. The same imposing Art Nouveau façade welcomes guests to this day while interiors have undergone a faithful refresh. Here, you’ll find marble bathrooms and delightful styling – choose between oriental, Belle Époque, colonial or contemporary sensibilities – accompanied by just the right amount of seaside chic. There’s a full range of room options available to suit all budgets and tastes with views of either the Apuan Alps or the Tyrrhenian Sea evident throughout. The pillow menus add a nice touch.
Principe di Piemonte offers a choice of two superb restaurants. Its Piccolo Principe signature has won two Michelin stars for its blend of traditionalism and creativity from chef Giuseppe Mancino. Whether it’s scallops and caviar or smoked bacon gnocchi, expect the finest of dining experiences matched by sommelier-chosen delights. There’s also the Regina Restaurant. Offering more traditional cuisine, it’s a more relaxed dining experience whose verandah overlooks the promenade and onto the sea. It’s here that the superb breakfast spreads are served.
The hotel’s wine cellar houses up to 800 labels of prestigious wines. Although predominately Tuscan, you’ll find varietals from the world’s greatest wine-growing regions. It’s a selection best enjoyed at the hotel’s two bars, found either at the rooftop pool or in the ground floor’s elegant salon. The former is particularly impressive, offering stunning views over both sea and mountains. You’ll also have use of the hotel’s spa where a full range of holistic beauty treatments is available. Alternatively, head over the road for the hotel’s beach club for private sun beds, a bar, restaurant, seawater swimming pool and Jacuzzi.
Meet our experts
Speak to someone who has been there on 020 7590 0796